Sugar & Niantic Spatial

A new partnership exploring the future of location-based AR.

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Wrexham FC US Tour

The Red Dragons on tour in the US. A fiery AR brand activation in partnership with Visit Wales.

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St Albans & Sugar

An immersive XR experience exploring Roman Britain, coming soon.

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878 AD

Sugar Creative partners with Ubisoft & HCT on ground breaking hybrid location based experience in UK.

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The Big Fix Up & FiX Up The City

The first interactive multiplayer transmedia brand experience, played out in real time!

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Dr. Seuss & Sugar

Creative partner on immersive mobile experiences

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An award-winning creative technology studio delivering immersive storytelling in XR for over 15 years.

Immersive experiences
AR/VR storytelling
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Emerging Tech & AI
Cutting-edge R&D, AI integrations
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Full-Stack Development
Next-Gen Solutions
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More about Sugar Creative →

Award Winning

Award Winning. Including Cannes, SXSW and Blooloop
Digital Campaign

Summon the Draig Coch

A fiery AR brand activation to support Wrexham FC's US Tour and the Welsh Government activations in Japan in partnership with Visit Wales.
VR Experience

Monsters Brawl VR

A VR adaptation of award winning children story to showcase the potential of creating immersive content based on existing stories.
Immersive Experience

878 AD: Winchester Revealed

Immersive cityscale experience created in partnership with Ubisoft and Hampshire Cultural Trust, using imagery from Assassin’s Creed Valhalla
Immersive Experience

Wallace and Gromit: The Big Fix Up

Creating amazing next generation story telling as part of the UK government Audience of the Future project.

Trusted by startups, global brands, and everyone in between

Trusted by Allianz, UK Government, Osmo, Aardman, Dr. Suess, BBC, Ubisoft, Unity, Apple, Snapdragon, Niantic Spatial

Here’s what’s been going on at Sugar

Our most recent news. Visit our news page for more.
15+ Years of Award-Winning Immersive Innovation
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