Sugar & UBISOFT

"Discovery Tour App: Medieval Baghdad",
exploring the world of Assassin’s Creed Mirage

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Sugar & Niantic Spatial

A new partnership exploring the future of location-based AR.

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Wrexham FC US Tour

The Red Dragons on tour in the US. A fiery AR brand activation in partnership with Visit Wales.

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878 AD

Sugar Creative partners with Ubisoft & HCT on ground breaking hybrid location based experience in UK.

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The Big Fix Up & FiX Up The City

The first interactive multiplayer transmedia brand experience, played out in real time!

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Dr. Seuss & Sugar

Creative partner on immersive mobile experiences

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We create new ways for people to learn, play, and connect.

Intelligent AI + XR platforms
Adaptive environments that sense, learn, and respond in real time.
Learning & narrative innovation
We're reimagining how people explore knowledge through play.
Labs: funded R&D into future immersion
Spatial computing, twinning, mental health XR - £7m+ invested and counting.
Find out more →

Award Winning Projects

Award Winning. Including Cannes, SXSW and Blooloop
App Development

Discovery Tour App: Medieval Baghdad

Discovery Tour App: Medieval Baghdad is a free mobile experience developed for Ubisoft. Users explore 9th‑century Baghdad through cinematic storytelling, cultural insight, mini-games and immersive AR artefacts.
Digital Campaign

Summon the Draig Coch

A fiery AR brand activation to support Wrexham FC's US Tour and the Welsh Government activations in Japan in partnership with Visit Wales.
XR Experiences

878 AD: Winchester Revealed

Immersive cityscale experience created in partnership with Ubisoft and Hampshire Cultural Trust, using imagery from Assassin’s Creed Valhalla
XR Experiences

Wallace and Gromit: The Big Fix Up

Creating amazing next generation story telling as part of the UK government Audience of the Future project.

Trusted by startups, global brands, and everyone in between

Trusted by Allianz, UK Government, Osmo, Aardman, Dr. Suess, BBC, Ubisoft, Unity, Apple, Snapdragon, Niantic Spatial

Here’s what’s been going on at Sugar

Our most recent news. Visit our news page for more.
15+ Years of Award-Winning Immersive Innovation
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