Sugar Creative at GDC 2024: Showcasing Innovation with Creative Wales

Sugar's Will and Jason attended the Game Developers Conference (GDC) in San Francisco last week, one of the most anticipated events in the gaming industry. Will headed straight from SXSW in Texas to join Jason at GDC, ensuring that Sugar Creative's presence spanned two of the year's most significant tech conferences back-to-back.

At GDC, Sugar Creative proudly exhibited on the Creative Wales stand, which served as a central hub for showcasing the vibrant and innovative tech scene emerging from Wales. The support from Creative Wales was instrumental in enabling Sugar Creative and other Welsh companies to connect with global industry leaders, explore potential collaborations, and highlight the world-class talent coming out of Wales.

Creative Wales plays a crucial role in supporting Welsh companies at international trade missions like GDC. Their commitment to fostering innovation and providing platforms for Welsh businesses to shine on the global stage is invaluable. By facilitating participation in events like GDC, Creative Wales helps companies like Sugar Creative expand their networks, access new markets, and showcase their cutting-edge projects.

GDC 2024 was packed with groundbreaking announcements, including Epic Games' unveiling of Unreal Engine 5.4 and the much-anticipated game Marvel 1943: Rise of Hydra. This new title, developed by Skydance Media, was a major highlight, demonstrating the advanced capabilities of Unreal Engine​.

NVIDIA and AMD also made significant contributions, introducing the latest in AI-driven technologies and real-time global illumination, respectively, which are set to revolutionise game development​.

The event provided invaluable opportunities to engage with industry leaders, share insights, and explore new avenues for innovation.

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