Will join prestigious BIMA 100 cohort

Sugar's Creative Director Will Humphrey Joins BIMA 100 in Creatives & Designers Category for 2024

Sugar Creative is thrilled to announce that our Creative Director, Will Humphrey, has again been recognised in the prestigious BIMA 100 for 2024 in the Creatives & Designers category. The BIMA 100 is an annual initiative celebrating the top 100 individuals in the UK who are driving innovation and making significant contributions to the digital and tech industry.

"I am honoured to be included in this incredible list of people who continuously inspire and push our collective industries forward. This is not just recognition of my own work but the brilliant and dynamic team that I have the privilege to lead. Thank you BIMA"
Will Humphrey,
Managing Director of Sugar Creative

About BIMA 100

The BIMA 100 is curated by the British Interactive Media Association (BIMA) and is widely regarded as a benchmark for excellence in the UK digital industry. Each year, BIMA identifies 100 individuals who have demonstrated exceptional talent, innovation, and impact in their respective fields. Being named in the BIMA 100 is a testament to one's influence and leadership in the digital and creative sectors.

Will Humphrey's Contributions

Will Humphrey has been a cornerstone of Sugar Creative, driving our creative vision and leading groundbreaking projects that blend immersive technology with compelling storytelling. His innovative approach has not only elevated our work but has also set new standards in the creative tech industry.

"Will's recognition in the BIMA 100 is a testament to his dedication and innovative approach to creative technology. His leadership and vision have been vital in driving our projects forward and achieving new heights in immersive experiences. We are proud to see his efforts acknowledged by such a prestigious award. This recognition is well-deserved and highlights the exceptional talent within our team."
Jason Veal,
Managing Director of Sugar Creative

Under Will’s creative direction, Sugar Creative has delivered numerous high-profile projects, including the critically acclaimed AR experience ‘878 AD: Winchester Revealed’ in collaboration with Ubisoft, and the immersive storytelling project ‘Wallace & Gromit: The Big Fix Up’, part of the UK government’s Audience of the Future initiative. These projects have showcased the potential of next-generation entertainment and have been pivotal in redefining how stories are told through immersive technologies.

About Sugar Creative

Sugar Creative is a creative technology studio based in the UK, specialising in advanced and immersive technologies for a global clientele. We have partnered with industry giants such as Ubisoft, BBC, Toyota, and Dr. Seuss Enterprises to create cutting-edge AR, VR, and MR experiences. Our work spans sectors from entertainment and cultural history to learning, research, and marketing.

 

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Read more about the BIMA win here; https://bima.co.uk/bima-programmes/bima-100/